A "storytelling science" approach making the eco-business modeling turn
Year of publication: |
2020
|
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Authors: | Boje, David M. ; Jørgensen, Kenneth Mølbjerg |
Published in: |
Journal of business models : JOBM. - Aalborg : Universitetsforlag, ISSN 2246-2465, ZDB-ID 2807730-1. - Vol. 8.2020, 3, p. 9-26
|
Subject: | eco-business models | storytelling | triple bottom line | circular economy | scenario-analysis | transdisciplinary conversations | Narrative Methode | Narrative method | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Globalisierung | Globalization |
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