A strategic analysis of pricing strategies when consumers are inequity averse
Anna Lena Gerhard (geb. Frese) ; Erstbetreuer: Prof. Dr. Peter-J. Jost, Zweitbetreuer: Prof. Dr. Ove Jensen
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Gerhard, Anna Lena |
| Other Persons: | Jost, Peter-J. (degree supervisor) ; Jensen, Ove (degree supervisor) |
| Publisher: |
Vallendar : WHU - Otto Beisheim School of Management |
| Subject: | Konsumentenpräferenzen | Consumer preferences | Preisdifferenzierung | Price discrimination | Marktstruktur | Market structure | Preistheorie | Price theory |
freely available
| Extent: | 1 Online-Ressource (circa 182 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Vallendar, WHU - Otto Beisheim School of Management, 2016 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011565115