A strategic customer relationship management system: a hybrid OLAP-neural approach
Year of publication: |
2007
|
---|---|
Authors: | Kwok, K. C. M. ; Choy, King Lun ; Lau, Henry ; Kwok, S. K. |
Published in: |
International journal of enterprise network management. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1748-1252, ZDB-ID 2212020-8. - Vol. 1.2006/07, 4, p. 350-371
|
Subject: | Beziehungsmarketing | Relationship marketing | Data Warehouse | Data warehouse | Management-Informationssystem | Management information system | Neuronale Netze | Neural networks | ERP-System | ERP system |
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