A strategic marketing intelligence and multi‐organisational resilience framework
Year of publication: |
2008
|
---|---|
Authors: | Trim, Peter R.J. ; Lee, Yang‐Im |
Other Persons: | Wright, Sheila (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 42.2008, 7/8, p. 731-745
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Competitive intelligence | Partnership | Strategic intelligence | Strategic marketing | Resilience |
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