A strategic matrix model for the apple industry in Lebanon

The purpose of this study is to examine the Lebanese apple industry from a strategic macromanagement perspective. It employs the Industry Value Chain (IVC) framework, along with Porter's Five Forces of rivalry as a methodology to enable the formulation of a matrix model comprising grand and competitive strategies. Several experiences from the USA, New Zealand, Chile, Mexico and Canada are discussed to draw some differences and similarities. This topic comes at a time when the government is struggling to find solutions for the apple sector. However, the governmental discussions and suggested solutions pivot mostly around technical and policy-oriented issues (e.g., government subsidies and limited seasonal national campaigns), disregarding any serious analysis of business-oriented solutions and private-public sector collaboration.