A strategic motivation for commodity bundling
Year of publication: |
1990
|
---|---|
Authors: | Carbajo Martínez, José C. |
Other Persons: | De Meza, David E. (contributor) ; Seidmann, Daniel J. (contributor) |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 38.1990, 3, p. 283-298
|
Subject: | Theorie der Unternehmung | Theory of the firm | Marketingtheorie | Marketing theory | Theorie | Theory |
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