A strategic perspective on product planning
George S. Day
| Year of publication: |
1980
|
|---|---|
| Authors: | Day, George S. |
| Published in: |
Marketing management and strategy : a reader. - Englewood Cliffs, N.J. : Prentice-Hall, ISBN 0-13-558122-2. - 1980, p. 31-48
|
| Subject: | Innovation |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Contemporary Business. 4.1975,2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002061500