A strategic perspective on search engines : thought candies for practitioners and researchers
Year of publication: |
2009
|
---|---|
Authors: | Rangaswamy, Arvind ; Giles, C. Lee ; Seres, Silvija |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 23.2009, 1, p. 49-60
|
Subject: | Internet | Suchmaschine | Search engine | Strategisches Management | Strategic management |
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