A strategic supply chain approach: consortium marketing in the Italian leatherwear industry
| Year of publication: |
2012
|
|---|---|
| Authors: | Guercini, Simone ; Woodside, Arch G. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 30.2012, 7 (19.10.), p. 700-717
|