A structured approach to prioritise critical-to-customer-satisfaction attributes of consumer durable products
Year of publication: |
2014
|
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Authors: | Jolhe, Dhananjay A. ; Babu, A. Subash |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 8.2014, 6, p. 634-670
|
Subject: | critical-to-customer-satisfaction attributes | interpretive structural modelling | ISM | product quality | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Dauerhafte Konsumgüter | Durable goods | Konsumgüter | Consumer goods | Theorie | Theory |
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