A study of attitude and perceptions of pharmaceutical value chain mambers towards consumer promotions
Shweta Srivastava and Anand Sharma
Year of publication: |
2010
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Authors: | Srivastava, Shweta ; Sharma, Anand |
Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 14208544. - Vol. 14.2010, 2, p. 45-55
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Saved in:
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