A Study of Behavioral Pattern of the Customers for Ready to Eat Food Items
Consumer behavior in the world of marketing is very necessary to judge for the success of the product. Ready-to-eat food especially market segmentation based on food-related lifestyles can be applied to develop proper marketing strategies. Today's companies work in a war zone of rapidly changing competitors, technological advances, new laws, managed trade policies and diminishing customer loyalty. In today's world of cutthroat fierce competition, customer satisfaction is very essential to not only exist but also to excel in the market. Today's market is enormously more complex. Henceforth, to survive in the market, the company not only needs to maximize its profit but also needs to satisfy its customers and should try to build upon from there. Consumers' satisfaction is the ultimate aim of any business concern. Merely selling the product should not alone be the objective of the business. More than that, they must concentrate on how to satisfy the consumers regarding all aspects of the product such as price, quality, utility derived, package etc. No sales can be effective without knowing the desires and needs of consumers. Manufacturers must collect as much information as possible from the consumers relating to their tastes and preferences towards different products. Then only they can design and make products up to the expectation of the consumers. The popularity of ready-to-eat packed food now is no longer marks a special occasion. People want value for time, money in terms of quality and variety. The food processing industry is one of the largest industries in India and it is the ranked fifth in terms of production, consumption, export and expected growth
Year of publication: |
2012
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Authors: | Sharma, Gaurav |
Publisher: |
[2012]: [S.l.] : SSRN |
Saved in:
freely available
Extent: | 1 Online-Ressource (20 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 4, 2012 erstellt |
Other identifiers: | 10.2139/ssrn.2141192 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013101166
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