A study of consumers' pre-purchase evaluation of apparel products in Ethiopia
Year of publication: |
2022
|
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Authors: | Bizuneh, Berihun ; Hailemariam, Shalemu Sharew ; Tsegaye, Selam |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 26.2022, 5, p. 776-791
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Subject: | Apparel products | Consumers | Ethiopia | Pre-purchase evaluation | Sustainability | Äthiopien | Bekleidungsindustrie | Clothing industry | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing |
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