A study of marketing departments in Australasian universities
Year of publication: |
1998
|
---|---|
Authors: | Danaher, Peter J. ; Starr, Richard G. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 9/10, p. 771-784
|
Publisher: |
MCB UP Ltd |
Subject: | Australia | Education | Marketing research | New Zealand | Students | Universities |
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