A study of marketing standardization and performance of Australian, Japanese, and US firms
Year of publication: |
2010
|
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Authors: | Kustin, Richard Alan |
Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 11.2010, 4, p. 296-308
|
Subject: | Marketingmanagement | Marketing management | Standardisierung | Standardization | Internationales Marketing | International marketing | Außenhandelssektor | Foreign trade sector |
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