A study of marketing strategies for Chinese products in ancient, medieval and colonial India
Yogesh D. Mahajan and Maheshchandra P. Joshi
| Year of publication: |
2011
|
|---|---|
| Authors: | Mahajan, Yogesh D. ; Joshi, Maheshchandra P. |
| Published in: |
Global journal of business management : GJBM. - New Delhi : Global Vision Publ. House, ISSN 0973-8533, ZDB-ID 2413232-9. - Vol. 5.2011, 1, p. 43-49
|
| Subject: | Indien | India | China | Kolonialismus | Colonialism | Marketingmanagement | Marketing management | Mittelalter | Middle Ages | Wirtschaftsgeschichte | Economic history |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009390537