A study of motivation and team member selection in online games
Purpose: The purpose of this paper is to investigate impact of playing motivation on team member selection (TMS) in online games specifically related to Massively Multiplayer Online Role-playing Game environment. Design/methodology/approach: A self-administered questionnaire was developed and administered to an online sample of 9,335 CR3 players. Findings: The findings of this research indicated that social and immersion motivations have a significant effect on TMS. Additionally, it was discovered that achievement motivation has a positive relationship with dispositional TMS, a negative relationship to bond-based TMS. The moderation effect of frequency and gender is also demonstrated. Research limitations/implications: The study verified the relationships of the theoretical model of the game motivation and TMS. Originality/value: This study provides advice to operators of online games when motivating players to work in groups.
Year of publication: |
2019
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Authors: | Lou, Tianyang ; Zu, Yuning ; Zhu, Ling |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald, ISSN 1355-5855, ZDB-ID 2037486-0. - Vol. 32.2019, 6 (12.11.), p. 1286-1304
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Publisher: |
Emerald |
Saved in:
Online Resource
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