A Study of National Advertising's Payout: Image Ads in Newspaper ROP
| Year of publication: |
1993
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|---|---|
| Authors: | Tolley, B.Stuart |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 33.1993, 5, p. 11-20
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