A study of online shopping experience and swaying brand preference between Noon and Amazon in UAE
Year of publication: |
2020
|
---|---|
Authors: | Vakhariya, Shital |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 27.2020, 2, p. 84-112
|
Subject: | Customer Service | E-commerce | Purchase Intention | Online Shopping Experience (OSE) | United Arab Emirates (UAE) | Inflationserwartung | Inflation expectations | Vereinigte Arabische Emirate | United Arab Emirates | Datenschutz | Data protection | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Electronic Commerce |
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