A Study of Relationship Marketing in Malaysian Banks: Does Guanxi Influence Small Medium Enterprise Owners Satisfaction?
Year of publication: |
2013
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Authors: | Fernando, Yudi ; Ho, Theresa C. F. ; Algunaid, Najib ; Zailani, Suhaiza |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 21261799. - Vol. 12.2013, 1 (1.1.), p. 22-40
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