A study of the key strategic drivers of the use of the world heritage site designation as a destination brand
Year of publication: |
2014
|
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Authors: | Ryan, Jason ; Silvanto, Sari |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 31.2014, 3/4, p. 327-343
|
Subject: | Destination branding | World Heritage Site | marketing | brand equity | Kulturgüter | Cultural heritage | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenimage | Brand image | Welt | World |
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