A study of the relationship between using Instagram and purchase intention
Nuttamon Amornpashara (Thammasat Business School, Thammasat University, Pranakorn, Bangkok, Thailand), Nopadol Rompho (Department of Operations Management, Thammasat Business School, Thammasat University, Pranakorn, Bangkok, Thailand), Monvika Phadoongsitthi (Department of Accounting, Thammasat Business School, Thammasat University, Pranakorn, Bangkok, Thailand)
| Year of publication: |
2015
|
|---|---|
| Authors: | Amornpashara, Nuttamon ; Rompho, Nopadol ; Phadoongsitthi, Monvika |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 8.2015, 3, p. 354-370
|
| Subject: | Instragram | purchase intention | Thailand | direct reference groups | aspirational group | commercial advertising | perceived case of use | recreational message | utilitarian message | recreational involvement | utilitarian involvement | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Tourismusregion | Tourism destination | Werbewirkung | Advertising effects | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011536432