A Study on Attitude of Women Investors Towards Stock Market Investment in Kerala

Investment is acknowledged as one of the powerful tools in the alleviation of poverty. Investors typically perform technical or fundamental analysis to determine favorable investment opportunities, and generally prefer to minimize risk while maximizing returns. Comparing with the ancient time present day women are more educated and knowledgeable. Now days, we find more and more women who are financially independent. They are supposed to be risk adverse, safety oriented and guided by certainty of returns. With aggregate level of knowledge and awareness, women slowly take part in the risk investment portfolios and they are becoming systematic in their investment behavior. India has always been a nation of savers, but for the growth of the economy. However, the investor aware is the most important in the stock market, particularly in Kerala. This study investigates that the attitude of women towards stock market investment decisions. The study based on 225 samples units of stock market women investors in the state of Kerala. The results obtained show that financial, political and economic factors have greater influences on investment decisions of women investors