A study on business structure of E-book in non-English Language: Case study of Japan

The competitive model of e-book is a little bit different from other contents business like movie, television, music, etc. Partially it depends on cultural policy of each countries but it is affected by bargaining power among publishers and distributors. In English Language market we can refer authoritative report like OECD (2012) or working papers like Johnson. They are focusing on trading contract or structure of e-book market in U.S.A., U.K., Australia, Canada, etc.. In Japan and maybe some developed European continental countries the assortment of e-book is limited and distributor cannot expand its sales like as England although according to JAGAT (2010) Japanese e-book market ($574 million)was third times as that of the U.S.($169 Million) in 2009.