A Study on Consumer Perception and Brand Extensions
Year of publication: |
2019
|
---|---|
Authors: | Lavuri, Rambabu |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Japan | Markentransfer | Brand extension |
Extent: | 1 Online-Ressource (6 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: World Wide Journal of Multidisciplinary Research and Development (WWJMRD) 2018; 4(5): 28-33 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2018 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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