A study on consumer perception on store choice of branded grocery supermarket
Year of publication: |
2018
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Authors: | Catherine, S. ; Magesh, R. |
Published in: |
Economics & finance notes. - New Delhi : Research Science Press (India), ISSN 2277-9671, ZDB-ID 2723631-6. - Vol. 7.2018, 1, p. 1-9
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Subject: | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Lebensmittelhandel | Food trade | Wahrnehmung | Perception | Markenimage | Brand image |
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