A Study on Customer Perception Regarding Marketing Strategies Adopted by HDFC Life Insurance

Life insurance is one of the most difficult products to sell. Though one might debate its long-term benefits, in today's materialistic society, customers are becoming increasingly careful about their investments and the returns they receive. Customers were made aware of several features of a life insurance product and their individual opinions regarding the policy in this study. The different features of a life insurance plan might be explained in terms of their relevance to policyholders. The study aims to understand the view point of customers regarding marketing strategies so as to know its effectiveness for devising the appropriate one in days to come