Antecedents of customer perception of service quality of life insurance corporation of India
Year of publication: |
2015
|
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Authors: | Lakshmi, S. Rani ; Santhi, P. |
Published in: |
The IUP journal of management research : IJMR. - Hyderabad : Icfai University Press, ISSN 0972-5342, ZDB-ID 2521149-3. - Vol. 14.2015, 3, p. 70-81
|
Subject: | Indien | India | Dienstleistungsqualität | Service quality | Lebensversicherung | Life insurance | Lebensqualität | Quality of life | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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