A study on e-CRM implementation and e-loyalty at different stages of transaction cycle
Talhat Alhaiou, Zahir Irani and Maged Ali
| Year of publication: |
2012
|
|---|---|
| Authors: | Alhaiou, Talhat ; Irani, Zahir ; Ali, Maged |
| Published in: |
International journal of logistics systems and management. - Olney : Inderscience, ISSN 1742-7967, ZDB-ID 2178795-5. - Vol. 11.2012, 2, p. 270-284
|
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Transaktionskosten | Transaction costs |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552557