A study on factors affecting service quality and loyalty intention in mobile banking
Year of publication: |
2021
|
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Authors: | Zhou, Qingji ; Lim, Fong Jie ; Yu, Han ; Xu, Gaoqian ; Ren, Xiaoyu ; Liu, Dan ; Wang, Xiangxin ; Mai, Xinda ; Xu, Hong |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-8
|
Subject: | Loyalty intention | Mobile banking | Service quality | Structural equation modelling | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Electronic Banking | Electronic banking | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing |
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