A Study on Factors Influencing Buying Behavior of Tractor Customers in Banswara District of Rajasthan

Agricultural growth depends primarily on two main factors - institutional factors and technical factors. Institutional reforms or factors include land reform, tenancy reforms and institutional credit reforms etc. Technical factors emphasize using agricultural inputs like high yielding variety seeds, fertilizers and mechanization of agriculture. As far as the mechanization of agriculture is concerned, tractor is one of the most important equipments used for farming. Major manufacturers of the tractors in India are – Eicher , Escorts, Ford, Indo Farm, HMT, Mahindra & Mahindrara, New Holland, Punjab Tractors , Sonalika, Tafe etc.The following table is showing the size of the tractor industry in India