A Study on Features of Competitive Conditions of Regional Bank

The article is aimed to study the conditions of competitive environment of the regional market of the banking services, whose status affects the possibilities for determining strategic alternatives as to coverage of the market share by the niche banks. As result of the study, the competitive positions of banks by the sectors of market of the banking services in Odessa region has been determined. The choice of strategy while entering new markets, making use of the analysis according to the integrated approach to positioning, has been substantiated. The method of SWOT-analysis was used, and, as result, four alternatives for the development of Mykolaiv region have been formulated, taking into account the inherent strengths and weaknesses, prospects and threats. It has been proved that when entering a new regional market, priority areas of the product range of bank should be formed, thus the information obtained by conducting a SWOT-analysis provides an important analytical tool for choosing the optimal strategy and making effective managerial decisions regarding the successful development of bank. Prospect of further research on the chosen topic is to deepen the study of the theoretical-methodological provisions regarding the implementation of practical aspects of operation and development of bank in the context of regional economic disparities