A Study on Investment Behavior of Middle Class Households in Nagpur

The aim of this research was to examine the investment behaviour of the middle income class households in Nagpur. The rationale behind choosing this research topic is the premise that the middle class in India has gained attention of the economists, policy makers & the marketers, as still there remains a considerable untapped potential in this income class of India. The research has been conducted to answer few important questions on the preference of the investment instruments & investment pattern of the middle class households, to know the various objectives of investment of the middle income class households and to know whether there has been any increase in their savings & the reasons for the same. It is not only the income of the household that has an immediate bearing on the investment preferences but also the age group to which the head of the household belongs that influences the choice of investment avenue. Therefore the paper has also been directed towards finding the difference in choice of investment avenues in different age-groups & income classes of the middle income class segment in Nagpur