A study on millennial purchase intention of green products in India : applying extended theory of planned behavior model
Sadhna Shukla
| Year of publication: |
2019
|
|---|---|
| Authors: | Shukla, Sadhna |
| Published in: |
Journal of Asia Pacific business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6940, ZDB-ID 2113041-3. - Vol. 20.2019, 4, p. 322-350
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| Subject: | Environmental concern | green products | millennial | perceived environmental responsibility | Indien | India | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Verbrauchereinstellung | Consumer attitudes | Umweltmanagement | Environmental management | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Corporate Social Responsibility | Corporate social responsibility |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10599231.2019.1684171 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012180221