A study on non-muslim consumers' purchase intention of halal food in Korea
Year of publication: |
2024
|
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Authors: | Paudel, Tulsi ; Li, Wen Ya ; Kim, Yeong Gug ; Ji, Yunho |
Published in: |
Global business and finance review. - Seoul : People & Global Business Association, ISSN 2384-1648, ZDB-ID 2839730-7. - Vol. 29.2024, 2, p. 1-16
|
Subject: | Halal food | Non-Muslim consumer | Model of goal-directed behavior | Purchase intention | Word of mouth | South Korea | Südkorea | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision |
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