A study on socio-aesthetic value accentuation and marketing performance : an SDL perspective
Augusty Tae Ferdinand and Siti Zuhroh
| Year of publication: |
2022
|
|---|---|
| Authors: | Ferdinand, Augusty Tae ; Zuhroh |
| Published in: |
International journal of innovation science. - Bingley : Emerald Publishing Limited, ISSN 1757-2231, ZDB-ID 2504656-1. - Vol. 14.2022, 2, p. 213-229
|
| Subject: | Positional advantage | Product-innovation capability | Sales-network power | SMEs Indonesia | Socio-aesthetic value accentuation | Wettbewerbsvorteil | Competitive advantage | KMU | SME | Indonesien | Indonesia | Unternehmenserfolg | Firm performance | Betriebliche Wertschöpfung | Value creation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJIS-11-2020-0255 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013286753