A Study on Soft Skill and Its Impact of Growth and Productivity in Service Industry

In Indian economy the demand for Soft skills is at boom. With special reference to service sector; communication skills, self - management, creativity, teamwork, leadership and customer services is highly required. Soft skills are directly influencing the growth of individuals in terms of employment and promotions as well as the industry in terms of revenue and expansion. The role of Soft skills is increasing gradually as the economy is moving towards expansion of service sector. Soft skills as a human capital plays a fundamental role in service sector industry. This research study has analyzed Soft skills role specifically in retail financial services. The study focuses on acknowledging the importance of Soft skills in services. For this purpose the information has been gathered from the industry experts from Life Insurance, General Insurance and Equity. Analysis of various job sites and the earlier research studies in the similar direction has been done. The present study is an attempt to make an in depth analysis of the impact of Soft skills on the rapidly growing selected industries of service sector. The study is confined to selected services in the city of Chennai