A study on the application of the experience economy to luxury cruise passengers
Year of publication: |
October 2018
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Authors: | Hwang, Jinsoo ; Han, Heesup |
Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 18.2018, 4, p. 478-491
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Subject: | Experience economy | luxury cruise | brand prestige | brand loyalty | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Kreuzfahrt | Cruise | Markenführung | Brand management |
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