A Study on the Relationship Between Gender Preference and Brand Experience with Reference to Amazon Brand
Year of publication: |
[2021]
|
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Authors: | Baswan, Taru ; Fatima, Farheen |
Publisher: |
[S.l.] : SSRN |
Subject: | Geschlecht | Gender | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. XVI, No. 4, December 2019, pp. 64-77 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 2, 2019 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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