A survey of game-theoretic models of cooperative advertising
Year of publication: |
2014
|
---|---|
Authors: | Jørgensen, Steffen ; Zaccour, Georges |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 237.2014, 1, p. 1-14
|
Publisher: |
Elsevier |
Subject: | Co-op advertising programs | Marketing channels | Supply chains | Game theory | Nash and Stackelberg Equilibria | Vertical integration |
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