A survey of marketing education in the United States: Development calling for a position by the American Marketing Association
Year of publication: |
1965
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Authors: | Lipson, Harry A. |
Published in: |
Proceedings of the Winter Conference of the American Marketing Association. - Chicago, Ill., ISSN 0569-6453, ZDB-ID 209635-3. - 1965, p. 487-495
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Subject: | Kaufmann | Ausbildung |
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