A survey of the empirical evidence on PWYW pricing

We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies on the long-term effects of PWYW pricing.

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Year of publication:	2016
Authors:	Greiff, Matthias ; Egbert, Henrik
Publisher:	Marburg : Philipps-University Marburg, School of Business and Economics
Subject:	Pay-What-You-Want \| PWYW \| pricing mechanism \| survey \| empirical studies

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Series:	MAGKS Joint Discussion Paper Series in Economics ; 05-2016
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Working Paper
Language:	English
Other identifiers:	845675966 [GVK] hdl:10419/129295 [Handle]
Classification:	C90 - Design of Experiments. General ; D12 - Consumer Economics: Empirical Analysis ; D49 - Market Structure and Pricing. Other ; M21 - Business Economics ; M30 - Marketing and Advertising. General
Source:	EconStor

Persistent link: https://www.econbiz.de/10011439287