A systematic review of customer behavior in business-to-business markets and agenda for future research
Ricardo Godinho Bilro and Sandra Maria Correia Loureiro and Pedro Souto
| Year of publication: |
2023
|
|---|---|
| Authors: | Bilro, Ricardo Godinho ; Loureiro, Sandra Maria Correia ; Souto, Pedro |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 13, p. 122-142
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| Subject: | B2B | Business-to-business | Customer behavior | Future trends | Research agenda | Text mining | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Text | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-07-2022-0313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014472664