A systematic review on the effects of personalized price promotions for food products
Year of publication: |
2019
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Authors: | Nguyen, Minh Thi Thuy ; Emberger-Klein, Agnes ; Menrad, Klaus |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 25.2019, 3, p. 257-275
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Subject: | enable cluster | food marketing | One-to-one marketing | personalization | personalized price promotion | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Lebensmittelpreis | Food price | Lebensmittelmarkt | Food market | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food |
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