A systems approach to understanding how reputation contributes to competitive advantage
Year of publication: |
2015
|
---|---|
Authors: | Brønn, Carl ; Brønn, Peggy Simcic |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 18.2015, 2, p. 69-86
|
Subject: | competitive | advantage | reputation | strategy | systems thinking | Wettbewerbsvorteil | Competitive advantage | Reputation | Systemtheorie | Systems theory | Firmenimage | Corporate reputation | Strategisches Management | Strategic management |
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