A systems approach to understanding how reputation contributes to competitive advantage
Carl Brønn (Norwegain University of Life Sciences, Ås, Norway), Peggy Simcic Brønn (Norwegain Business School, Oslo, Norway)
| Year of publication: |
2015
|
|---|---|
| Authors: | Brønn, Carl ; Brønn, Peggy Simcic |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 18.2015, 2, p. 69-86
|
| Subject: | competitive | advantage | reputation | strategy | systems thinking | Wettbewerbsvorteil | Competitive advantage | Reputation | Systemtheorie | Systems theory | Firmenimage | Corporate reputation | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/crr.2015.5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011473268