A tale of two assets : the effects of firm reputation and celebrity on earnings surprises and investors' reactions
Year of publication: |
2010
|
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Authors: | Pfarrer, Michael D. ; Pollock, Timothy G. ; Rindova, Violina P. |
Published in: |
Academy of Management journal : AMJ. - Briarcliff Manor, NY : Academy of Management, ISSN 0001-4273, ZDB-ID 221859-8. - Vol. 53.2010, 5, p. 1131-1152
|
Subject: | Immaterielle Werte | Intangible assets | Firmenimage | Corporate reputation | Gewinnprognose | Earnings announcement | Investor Relations | Investor relations | USA | United States | 1991-2005 |
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