A tale of two marketplaces : consumption restriction, social comparison, and life satisfaction
Year of publication: |
2012
|
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Authors: | Hill, Ronald Paul ; Martin, Kelly D. ; Chaplin, Lan Nguyen |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 731-744
|
Subject: | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Soziale Ungleichheit | Social inequality | Armut | Poverty | Marketingmanagement | Marketing management | Entwicklungsindikator | Development indicator |
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