A tale of two social contexts : race-specific testimonials on commercial Web sites
Year of publication: |
2010
|
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Authors: | Elias, Troy ; Appiah, Osei |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 3, p. 250-264
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Ethnische Gruppe | Ethnic group | Zielgruppe | Target group | Online-Handel | Online retailing | USA | United States |
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