A taste for safer beef? : how much does consumers' perceived risk influence willingness to pay for country-of-origin labeled beef
Year of publication: |
2014
|
---|---|
Authors: | Lim, Kar H. ; Hu, Wuyang ; Maynard, Leigh J. ; Goddard, Ellen |
Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 30.2014, 1, p. 17-30
|
Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Rindfleisch | Beef | Herkunftsbezeichnung | Designation of origin |
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