A taste of what’s to come : the appetitive value of sequential product launches
Renaud Legoux; Yannik St-James
| Year of publication: |
2010
|
|---|---|
| Authors: | Legoux, Renaud ; St-James, Yannik |
| Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 13.2010, 1, p. 4-11
|
| Subject: | Kulturmanagement | Cultural management | Musikwirtschaft | Music industry | Dienstleistungsmarketing | Services marketing | USA | United States | 1884-1996 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in franz. und span. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008697824